Using multiple charts is essential for many businesses as it helps them visualize a wide range of business activities. Charts make it easier for marketers to analyze trends or results.
List of Image Charts That Internet Users Are Most Used To
According to research, 2.5 quintillion bytes of data is created daily. As a marketer, how do you represent your data?
With the abundance of so much data, it’s necessary to learn how to arrange it into analyzable insights, allowing you to make better decisions. For convenience in this regard, consider using data visualization.
Data visualization is the process of converting your data into graphical representations that represent logical relationships, paving the way for informed decision-making. A basic knowledge of these charts can facilitate marketers to choose the right for their campaigns. Let’s find out about some of the most used charts on Internet.
- Bar Charts
Bar charts are used to compare concepts and percentages among sets of data or factors. Marketers use different choices for respondents.
Ideally, bar charts are used to present a single data series. They have a heavier weight when compared to other graphs like line charts, so they can help to emphasize a point and stand out in visualization.
- Line Chart
A line graph is created to represent changes, progress, or trends that happen over time. Therefore, it’s used commonly for scenarios where data set is continuous. Data labels are marked on the x-axis, while measurements are shown on the y-axis.
It’s recommended to utilize solid lines in line charts and avoid plotting five or more lines because it can make up for a distracting view.
- Pie Chart
A pie chart is used to represent a static number, split into groups that show individual portions. Usually, these portions are presented in terms of percentages. Summing up all these portions add up to 100%. Typically, pie charts feature in digital marketing where they show a breakdown of online traffic sources, customer device usage, customer demographics, marketing expenditures, and market shares.
- Scatter Chart
Scatter charts represent different variables plotted on the x-axis and y-axis. However, as opposed to other charts, they don’t employ a category axis.
Consider using scatter charts when you are required to analyze several data points at once and you are attempting to find a similarity in your dataset. It identifies outliers and provides a better understanding of your data distribution. Other than distribution purposes, you can also show relationships with scatter charts.
- Spider Chart
A spider chart is used to show qualitative data or comparison for different series. For instance, you can use a spider chart to compare three laptops from different brands based on four criteria: design, screen quality, performance, and customer support.
- Bubble Chart
A bubble chart is similar to a scatter chart, which means you can represent distribution and relationships with it. However, you have to substitute data points with bubbles. The size of bubbles varies – you will adjust it to show a third data set. There’s one more thing that makes bubble chart different from scatter charts – the former doesn’t have a category axis. Instead, you plot the datasets as x-values, y-values, and z-values.
- Bullet Graph
If your team is working towards a goal, a bullet chart can allow you to visually monitor progress. It bears a resemblance to a bar chart in terms of visual elements. While using a bullet chart, you start with the main measure, and then use it for comparison with one or more measures to determine a connection and extract a deeper meaning out of your data.
- Doughnut Charts
Doughnut charts are like pie charts as they also have their center’s area cut out. They include multiple elements, including segments’ division and the explanation of an individual segment’s arc. They are ideal for showing a relationship between the proportions of various data groups.
- Stacked Bar Chart
Do you compare multiple items? Are you looking to track the individual growth of your data sets? Stacked bar charts are distinguished from standard bar charts due to their color. The stacked layout is used to represent the contrasting color of the scheme of the chart. A legend is used to map these colors.
- Mekko Charts
Mekko charts may seem unfamiliar at first, but they are used heavily in data analysis. This chart has a similar layout to a stacked bar graph. It differs in one aspect: rather than tracking time progression, the x-axis is used to measure an additional dimension of your datasets.
Internet users use mekko for comparing values, calculating the composition of each value, and analyzing data distribution.
- Area Charts
At a cursory glance, area charts are drawn like line charts. However, they are different due to their solid plot lines. Marketers use them to show trends over a period for two or more categories or display variation among multiple data groups. Area charts are split into two major types: the completed stacked area chart and the stacked area chart.
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