How Many Emails Can I Send with Mailchimp?
Although there are numerous email service providers they can be rather restrictive in terms of the email volume that you are allowed to send in one month. Mailchimp, on the other hand, gives you plenty of leeway by letting you send up to 12,000 emails each month to no more than 2,000 email addresses. However, you may need to start with smaller batches and work your way up to the full email volume for reasons provided below. Learn how to send more emails with Mailchimp.
The problem that email service providers face is that much of the email sent is spam. Thus they must take aggressive measures to combat this menace. Sadly, even legitimate senders get caught in the dragnet. ESPs try to thwart spammers by limiting the number of emails that they can send after subscribing. What this means is that many of your emails may not make it through as they get rejected even if you are not a spammer.
Mailchimp can give you the latitude that you need for sending out more emails than other service providers. Plus, Mailchimp also has numerous other features that make it a complete marketing tool rather than just another email platform.
To say that Mailchimp sends out a lot of emails would be a euphemism. The email marketing tools empowers individuals, brands and entities to send over a billion emails each day. There is nothing quite like Mailchimp for en masse mailing. Despite the staggering number of emails that they send, Mailchimp reckons that there will be an even greater demand for sending more emails in the near future.
However, sending more emails, as numerous as they are, is not the biggest problem that the email platform is facing. To send more emails, it can simply install more servers, a fairly standard solution. The biggest problem is spam. Mailchimp is working hard to ensure that emails make it to the inbox rather than the spam folder.
Email filters have become much more advanced in recent years. This was in part due to the sharp rise in spam. However, emails don’t just limit themselves to looking up dubious keywords that are often the hallmarks of spam. They don’t just analyze the sender address either to separate spam. They now analyze the servers sending out emails. Some of the biggest email service providers (and many of the smaller ones as well) now make use of a reputation score to gauge the trustworthiness of servers and domains. This is now an indispensable tool for sorting out legitimate emails from spam. Consider it as a credit score for domains and servers.
Such scoring techniques are a key part of the anti spam strategy that efficiently blocks the influx of spam into your inbox. Without this protective mechanism in place, your inbox would be inundated with spam. It also safeguards you from malware and phishing scams. However, this protective mechanism, as indispensable as it is, impedes the flow of legitimate emails. If you send out too many emails, you can be mistaken for a spammer and have your emails blocked. This is where email solutions like Mailchimp come into the picture.
How Mailchimp Conserves Reputation Score
Mailchimp knows that if it does not block the outflow of spam from its servers, then it will get a poor reputation rating and will subsequently be blocked by major mail service providers. A poor reputation will mean that emails emanating from Mailchimp servers will be unceremoniously dumped into spam folders.
To avoid this possibility, it uses a conservative approach to separate legitimate senders from unscrupulous spammers and scammers. Email senders are allowed to send only small email batches early on. Mailchimp then carefully scrutinizes reader reactions. Are they opening the emails or are they making spam complaints? The reader reaction to a small batch helps Mailchimp to accurately ascertain the email sending habits of its users. If people are reading emails then Mailchimp is assured that the sender is reliable and trustworthy. But if readers start complaining about spam, then Mailchimp can take corrective action and block such users before they do any more damage. The beauty of this method is that since email batches are small, the spam sent if any, will also be small and will thus have a weak impact on the reputation score. If Mailchimp allowed big batches then you can certainly imagine the impact to reputation score will be substantial. Hence, Mailchimp restricts users to small batches at the start to determine their sending habits.
Thus, users must start small and then slowly work their way up. At first, they should send only a handful of emails to the most engaged recipients so that opening rates are maximum as are replies. This will signal to Mailchimp that the sender is responsible and is sending out only solicited emails. Over the coming days and weeks, you can gradually increase the email volume. If performance parameters and user response is good, Mailchimp will allow you to reach your email limit fairly quickly.
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