Small businesses often struggle to keep pace with their larger competitors. The reason for this difference is mainly the lack of automated, electronic resources that big businesses use. Earlier, only large companies had the privilege to avail the advantages of expensive automation tools and marketing services. Now, with the passage of time and development of applications like Mailchimp, small businesses can also reap the benefits of marketing activities like email marketing campaigns. Small businesses can send emails for free with Mailchimp to stay connected with their customers and increase retention rates.
What is Mailchimp?
Founded in 2001 by Ben Chestnut, Mailchimp is an American automated marketing company that is known primarily for its email marketing service that allows users to send free emails. The $700 million company headquartered in Atlanta provides an integrated marketing platform to small businesses that lack the tools resources of larger competitor companies. The brand promises to help its clients "look pro and grow" through every aspect of the marketing channels.
The brand first started with its email marketing service but now has developed itself into providing a variety of other services including but not limited to Social Media Advertising, Google Ads, and Marketing CRM software.
How to Send Emails for Free with Mailchimp
In this section, we shall guide you through the basics of how Mailchimp exactly works and how you can use it to create marketing campaigns that will make your business prosper.
Building Your Audience
Every brand or business, no matter how small or large, has an audience, they are striving to target through their marketing efforts. By putting in details like demographics and psychographics of existing customers, you can get insights about your customer base from Mailchimp. In addition to providing a service to send free emails, Mailchimp will also help you explore new ways in which you can engage with your customers to make them love your brand even more.
Creating Email Campaigns
Once you have entered the details of your customers into Mailchimp, you can start working on your email campaign. Mailchimp allows you to select a template for the campaign from a variety of email templates. Pick the one you think your customers will enjoy the most and which will help you achieve the campaign’s goal.
Next, develop and add content in the email. Even though you can send emails for free with Mailchimp, you must still put a lot of thought into how you will speak to your customers and what you will say. The main reason for sending email campaigns is so that the customers stay with your business. To achieve this, you need to carefully choose your words, so you do not drive them away.
Lastly, choose who you want to send free emails to and press send. You might want to send a campaign to only your first 50 customers or those who have been purchasing since your business started. Depending on your campaign's goal and content, select the audience you want to send free emails to and hit the send button.
After sending your first email campaign, you can make use of automation. Automations send emails robotically whenever there is a trigger on your website or application. For example, if a new customer subscribes to the newsletter on your website, they will automatically get an email welcoming them to your community. This saves the time it takes to create a new email campaign every time a customer takes action on your website.
To determine whether your email campaign was successful, you must monitor email deliveries and track engagements of your campaign. Using statistics like social performance, total orders and revenue, and email forwards, you can determine whether or not your campaign was successful.
Mailchimp Pricing Plans
You can send emails for free with Mailchimp if you are a part of their unpaid plan. This plan allows you to include up to 2000 contacts in your audience list and send 12,000 emails per month. You can send 2000 emails in a 24-hour period at any time. If you exceed the 2000 contact limit, your account is automatically put on hold till you upgrade to a paid version or reduce your contact limit. The free, unpaid plan is ideal for small businesses that have just started out.
Mailchimp also offers three paid plans called Monthly, High-Volume Monthly and Pay As You Go. The monthly version allows up to 52,000 subscribed contacts and allows you to send unlimited emails. The High-Volume Monthly allows 52,001 + subscribed contacts with a sending limit of 12 times the maximum number of subscribers and the Pay As You Go plan allows unlimited contacts with the send limit depending on the credits you have purchased. You can choose any of these three plans according to your needs.
Benefits of Using Mailchimp
1. Provides Detailed Analytics
Mailchimp allows its users to gain insights into their audience and monitor the success and result of their email campaigns. They can use the data to plan their marketing campaigns in the future.
2. Simple and User-Friendly Interface
Mailchimp offers a way to tailor and send free emails and marketing campaigns effortlessly. The software is easy to use and customizable according to the needs of the business.
3. Allows to Re-Engage Subscribers
By using Mailchimp, businesses can re-target their existing or old customers. The software will allow you to point out inactive subscribers so you can offer them incentives to return to your business.
Get Started Today!
If you have a small business and have just entered the industry, we firmly believe that Mailchimp is your best companion to send free emails to your customers. Visit their website to gather more information about the services they offer and customize your free or priced plan according to your needs!